3 Secrets to Videos That Attract & Enroll Clients
Are you using video to share your message in the biggest possible way?
In the era of covid19 and the virtual world we find ourselves in these days... Video really isn't "optional" anymore.
In today's evolving online market video is an essential ingredient if you're serious about attracting and enrolling clients and making your biggest impact in the world.
Do you know there are 3 secret ingredients that ensure your videos or LIVES work to attract & enroll clients? Their impact even goes beyond scripts, production values, and fancy technology.
Keep reading if you want to find out what these 3 secret ingredients are and how to dial them in so you can relax and be confident on camera, your viewers stick around to watch, become raving fans and actually hire you.
(I'll also help you solve the #1 challenge people tell me stops them in their tracks when it comes to using video consistently to attract and enroll more clients: "What to Say?")
Most video marketing experts don't even know about the 3 secret ingredients I'm about to share. They simply don't realize their importance. And very few are able to help you access and implement them in your videos.
These secrets are especially powerful if you are a purpose-led expert, healer, coach or visionary... an emerging or established leader in the Transformation Industry.
They are easy-to-access tools that will help you create powerful videos and lives that attract clients, in just a few minutes anytime, anywhere.
And everyone can do them.
Even this guy ---->>
The thing is... there is a lot of slick technology out there (and more on the way!) to create videos that are moving, have great impact and deliver lots of value...without even being on camera.
But as the video noise increases... the slick, highly produced videos don't necessarily bring more clients.
We are getting smarter and more savvy as technology speeds up and, the truth is, you don't need a bunch of fancy equipment or tech skills to create videos and start attracting a steady stream of clients to your tribe or your movement. It could even repel your clients instead of attracting them.
There's also another pitfall to avoid in the whole video marketing thing...editing, perfect scripting, lots of fancy bells and whistles can be a huge time-suck and easily trigger any tendency toward perfectionism you might have...it's easy to go down the rabbit hole when it comes to making videos.
As we evolve in this digital age the longing for real connection will continue to grow. Authenticity has become a buzzword, almost a cliche, but things become cliche when there is truth in them.
Being real, vulnerable, raw -- especially in the transformation industry -- is a beacon for people looking for that connection, credibility and integrity who seek leaders, mentors, or practitioners who really care about them... and who can help them have the transformation they want in their lives or business.
(That's where the 3 secret ingredients below come in. These are things anyone can do but most of us benefit from having help to access, activate and allow them. You already have them... Really. Everyone does.)
If you're called to make a Big Impact or share a Big Vision or bring a Big Gift forward so you can change the world or impact many people's lives... YOU are your best business asset. You are the voice and face of your brand.
Being able to access your authentic presence, communicate your value and share your message in the biggest possible way means stepping in and owning your physical voice & presence.
But I'm getting ahead of myself here...
Just in case you've been hiding in a cave and don't know that we're in the Golden Age of Video...here are a few quick stats:
So video is IT...and only getting "IT-er" moving forward.
There are several reasons Videos -- especially LIVE videos are the most powerful platform available to grow your business.
The primary one being that our brains process moving sound and images differently that images and texts.
Video is also supper effective for making a big impact & attracting ideal clients because:
- Videos can create instant rapport & emotional connection
- Videos can convey tons of high value info very quickly
- Videos can leverage your presence, expertise & marketing all day...every day
(This isn't to say that networking, speaking, live events and meeting over coffee aren't awesome and powerful ways to get clients...I love to be in a room with people, inspiring, healing and moving them toward their greatest selves...nothing more powerful...but in most places that's simply NOT an option right now and for the foreseable future.
There's also the fact that videos and lives have 24/7 reach, 365 days a year so they are way more leveraged than in-person client attraction can ever be.)
Annnndd...drumroll please!
- Videos don't have to be hard or overwhelming!
- Videos don't have to be hype-y or sales-y...
- You don’t need a professional crew, copywriter and wardrobe stylist…
- You don’t need expensive lighting, cameras or a fancy editor…
- In fact --->>>The more simple, authentic, aligned and real your videos are, the better!
With a few very easy to use tools & tricks of the trade you can create videos that attract clients and actually convert into sales with your phone..
Ok. Now that we've established the power of video...ready for the little known video secrets I promised?
VIDEO SECRET #3: Videos "sell" when they are infused with your enthusiasm, embody your expertise and deliver high-value content fast.
This is because viewers can connect with you and your message on an authentic & emotional level. Your personality, confidence and expertise are what "sell" the value of the results you offer.
Embodying your expertise and enthusiasm with personality and charisma isn't a mysterious gift some people just have.
Anyone can do it.
VIDEO SECRET #2: Video lets your potential clients feel like they already know you, let’s them resonate with your message and quickly come to trust you -- when you know how to engage with them.
Ever miss your favorite TV character or wonder what they'll do next? (This is based in actual brain science on how the brain processes moving images and the human voice & facial expressions.)
There are a few simple tricks to creating videos that resonate and engage that are pretty straightforward and simple once you know them.
VIDEO SECRET #1: Most people feel a little conspicuous or self-conscious on camera at first. It's totally normal.
The camera magnifies everything and the physicists have proven that "molecules behave differently under observation." So when you're on camera you really do feel a heightened sense of visibility and probably even -- vulnerability. This can be a huge asset to effortless, authentic client conversion.
There are simple but powerful ways to "drop-in" and focus that can eliminate this awkwardness.
You really can learn this stuff! (I did!)
I always wanted to share a big message of transformation but was riddled with self-doubt, insecurity and perfectionism that pretty much left me frozen with that deer-in-the-headlights stage fright.
I even made my living for a few years doing TV commercials... and I was still overwhelmed and undone at the thought of doing a video to share MY MESSAGE... gulp. That was scary.
The first thing that comes up for most people is:
What do I make a video about?
How do I figure out what to say?
That's why I created my Fast Video Formula... you can get that here.
Thing is... when you download it I strongly encourage you to use it right away.
Implementation is the path to confidence.
It just doesn't work the other way around.
I'll also send a long a few quick training videos with pointers to help you kickstart or uplevel your access to those 3 Video Secrets I just told you about so that you can get your videos out in the world sharing your message, attracting more clients and growing your impact.