Marketing Evolution: 3 Essential Elements in the Evolving Online Marketplace
The noise online is growing at a rapid pace in the increasingly virtual world with no end in sight.
The massive influx of people spending unprecedented amounts of time online during the covid pandemic created both a huge challenge, and an incredible opportunity.
Keep reading to discover the 3 Essential Elements that will help you stand out in the rapidly evolving online marketplace no matter what's going on in the world around you.
Marketing online has been changing very fast for years. Audiences are more sophisticated. We're desensitized by all the hype.
With the global pandemic and unprecedented social distancing and virtual living, we saw another big shift in the market with people eager for authenticity and real connection.
Thankfully, easy access to technology and livestreaming made it possible for leaders in the industry to show up in a real, immediate, and unfiltered way... like never before.
The formulaic blueprints, templates, or one-size-fits-all strategies from other online leaders just don't work for everyone.
And right now, what Is working is changing fast. Even the "gurus" are evolving their approach.
What if I told you that the big difference between "leaders" and everyone else isn’t their strategy, blueprints, templates, or formulas... or even their "luck" or their success...?
The big difference between influencers and high-income coaches, experts, or healers is their willingness, daring, and boldness when it comes to sharing their message and being all of who they are.
Let that sink in.
[Quick Definition Detour: Gu (darkness) Ru (light) "Guru" means teacher. It's simply someone who can guide you from ignorance into knowledge. It's someone who has great wisdom, knowledge, or authority in a certain area. Being a guru doesn't mean that you "have to" be a certain way, have a business of a certain size, or be focused on being the center of attention. It's simply that you have knowledge and you're willing to share it.]
- Leaders play all-in and give voice to their vision.
- Leaders don’t let fear of what other people might think stop them.
- Leaders are willing to play big.
They stake a claim for their gift - what they’re here to bring through for others. They’re willing to own their expertise, their value, and their unique perspective and share it “loud and proud” in their own voice.
What if the only difference between you and "The Guru" is unlocking your Transformational Message and daring to share it fully?
What if you had just enough courage and daring to follow your intuition, give voice to your vision, and stay the course...?
What if "The Guru" is successful because they focus on their own transformation, personal development, and creative/spiritual growth so that their strategy, templates, blueprints, and formulas flow from their Inspiration?
To be a leader you need to be a little -- okay, sometimes a LOT -- audacious. Be Bold. Be Brave. (Remember being brave doesn't mean you're not afraid or nervous. Without fear you wouldn't need courage! Fearlessness is not letting fear stop you...)
Many people in the transformation industry would say the first ingredient required for business success is a powerful, focused, and prosperous mindset.
I agree that mindset wins over strategy every time. The coaching industry "gurus" that I know personally have all had to do deep "inner-game" work to build their multi-million-dollars-a-year business and grow their tribes from hundreds to hundred thousands.
But have you ever tried to think your way into a more powerful or positive mindset? It doesn't work! It's exhausting and frustrating and it can really tank your confidence and your results.
But the really successful transformational leaders that I admire most -- that achieve the "lifestyle business" that inspires me and fills me with Big Vision Enthusiasm...have something even more powerful than mindset...
What's even more powerful than your mindset...?
Your ENERGY. Your Energetic Presence.
Energetic alignment can make or break your visibility success. Your energy imprints on everything that you do... from emails, blogs and books, to social media, videos, and LIVEs... to speaking on stage and course creation...to working with your clients.
It's what impacts your audience most. They can feel it.
Your energy can attract or repel. It impacts everything you do from sales to serving.
And the most powerful tool you have to convey your energy is your unique voice & presence.
There are 3 essential ingredients required to access, activate, and allow the full power of your unique voice and presence to infuse your marketing and message to attract, engage, and enroll your audience so that they're inspired, served, and ready to hire you:
#1 Your POWERFUL PRESENCE --->>>
Accessing your full powerful presence requires you to:
- Own your one-of-a-kind message
- Value your expertise
- Have your own permission to play bigger
#2 Your VISIBILITY MINDSET --->>>
Activate your visibility mindset when you:
- Decide: To take a stand for your gifts, expertise, talent, dreams, desires, vision, and worth
- Commit: To sharing your message and getting all the support, education, and inspiration you need to do it
- Act: Dare to share boldly with many for the greatest good of all (including yourself!)
#3 Your ENERGETIC ALIGNMENT --->>>
Allow your energetic alignment so that you can embody your message by
- Clear your blocks and fears around being highly visible
- Connect to your intuition, inspiration, and enthusiasm through your body, breath, and creativity
- Open the channel for your inspiration to flow into your marketing and messaging through your voice, body, and presence as you share your story, your expertise, and your wisdom confidently and courageously from your heart
Presence, mindset, and alignment are key elements that separate superstar online leaders from hidden online leaders and strategy and tactics are only a small piece of the puzzle. Anyone can learn strategy and tactics...and what's working now might not work tomorrow...
If you want your message to resonate, inspire, and engage your audience doing the inner-game work of allowing yourself to play bigger, daring to share your Big Vision, and opening the channel to allow your message to reach and serve many is essential.
When you can embody your message from the inside out you take the effort out of "marketing." Your visibility and marketing is not about you anymore... it's about serving and uplifting others.
As I mentioned earlier, someone else’s blueprint, formula, or system may or may not work for you. This isn't because it's bad advice. It could be because it's not your style, it's not aligned with you, or you haven't found your alignment with it. Maybe it's not aligned with your ideal audience. It just doesn't feel right for you.
No tactic or strategy will work without your confidence, courage, and commitment to share who you are and what your unique gift is.
When you can bring your unique, powerful presence to all your visibility & marketing your audience will see you, hear you, and hire you.
Join my FREE Facebook group: Power Up Your Presence for weekly live training on visibility and marketing strategy that gets results. You'll also get access to a treasure trove of previous trainings to help you give voice to your greatest vision, find and free your transformational message, and become a successful leader online.
You know that inviting people to work with you is the foundation of your business... but did you know that many coaches, healers and other transformation experts feel uncertain or awkward making offers? When your offers come from alignment with you, your audience and your calling... and are inspired from the inside out... they become as simple and straightforward as the next natural step in a conversation. That's what my upcoming "Inspired Offers" training will help you do.
This is a 5-day challenge-style crash course to help you have more clients, more easily, more often and we're bundling in 5 LIVE COACHING &IMPLEMENTATION SESSIONs with me and my team this round...so this isn't just a do-it-yourself mini-course... you'll get the mentoring and support you need to get results in real time to be seen, be heard, and be hired!
See what past participants have to say about Your Inspired Offers and get the sign up details below--->>> We kick off June 20, 2022