Video Can Skyrocket Your Visiblity
If you’re still on the fence about the value of video content for sharing your vision or mission in the world… check out this "geek link" or this one or this one ... and you'll quickly realize the impact video can have on the difference you can make in the world.
Many experts are saying how important video is to small businesses today -- and hyping the results that it gets -- but most are missing a key ingredient that can help you use video to rocket your message out in the biggest possible way...and into a prosperous business full of ideal clients humming along on it’s own steam…or better yet a movement that can change the course of history.
With the onslaught of video only beginning and everyone getting into the game there is a single key ingredient that will help your videos stand out in the noise of todays world that most experts and video marketers are missing.
There are tons of video services & experts cropping up every day telling you how essential video is to growing a business -- including many ways to make videos that don't involve being in them. You can create videos with white board animation, slides of stock footage, music and even stock video footage to grow your business.
And it's true that videos have a huge advantage over text & images because of how the human brain processes moving images (especially with music and the human voice) differently than it does still photos with text...we remember how moving images make us feel more than still images because our brain registers CONTEXT & IMPRESSIONS much faster than linear content.
That's all to say that, yes...video is possibly the most effective way to get your point across in todays world. And, yes...some video is better than no video when it comes to growing a business or making a difference in the world. But knowing how to make a quick video -- as the face & voice of your brand -- is a game changer for solo-preneurs...especially online. AND-- if you're NOT using video to share your Transformational Message you are essentially hiding your light under a bushel...
However, if you have a BIG VISION, are MISSION or PURPOSE driven you're leaving out a powerful secret ingredient if you rely on technology & stock footage in your video content instead of giving your own voice and presence in service to share your work with the world.
If you are a change-maker, healer, speaker, author or expert who is building a business or a brand that offers the promise and possibility of transformation -- personal, professional or planetary -- you have the opportunity to supercharge the impact of your work by using your most profound human superpowers--Presence, Authenticity & Imagination...and video is the single most powerful platform around to do it.
If there's a part of you that really just doesn't want to be in videos I think you have another opportunity as well.
Think of it this way -- if you're cringing about being on video then that "cringe" is impacting other elements of your life and business as well and video can become a way for you to step forward and shine your light even brighter. If you judge others as being egocentric if they seem confident on camera or can't imagine being that confident yourself then you could have your own personal transformation by embracing the tool of video on behalf of your Bigger Vision.
Here's a powerful focusing tool to help you do this on camera -- REMEMBER... it isn't about you.
It's about making a difference, owning your gifts, giving voice to your vision and serving your message. Isn't that worth streching a little and putting this powerful platform to work on behalf of you transformational message?
It's actually an act of humility when you are willing to step forward and bring your authentic presence on behalf of your message especially when it feels vulnerable or challenging. Another little know secret is that your vulnerability actually INCREASES your impact because it's authentic and it connecting to your emotions is what allows your audience to connect emotionally too.
When you can show up on-camera and send your warmth, wisdom, enthusiasm and expertise thru the lens you are embedding your PRESENCE (which is what really "sells" your “brand” or vision) into the video content itself. People support, work with & hire people they LIKE, TRUST & ADMIRE. Cultivating your message through your authentic presence, overcoming inhibitions that keep you hiding your light and learning to own your expertise & enthusiasm so that it shines through your message -- which is especially doable and powerful on video -- engages and invites your audience -- your tribe -- your comrades -- your true-believers...into your world ready to be uplifted, inspired and already wanting the service you provide.
And Here's The Thing: video works and if you want to make a difference you'll embrace the tool and use it!
So if you're tired of being a "best kept secret" and really committed to bringing the vision only you can bring...video is THE fastest, most effective way to bring your Transformational Message to the most people, for the greatest impact in the most scalable way that's around today.
Click for a FREE Video Visibility Assessment to see how "video-ready" you are!